Eskimoz Academy ●
academy.eskimoz.fr
About Eskimoz Academy
Eskimoz Academy is the training center of the Eskimoz agency, dedicated to digital acquisition. The site offers practical in-person, remote, or e-learning courses on SEO, SEA, Data, and Artificial Intelligence. These courses are delivered directly by the agency’s expert consultants, ensuring learning that is highly operational and grounded in market realities.
These programs are aimed at marketing professionals, companies (with tailor-made training), and people changing careers through an intensive Bootcamp. In addition, the academy is Qualiopi certified, which allows training courses to be financially covered by various public organizations (OPCO, France Travail).
Project summary:
The project consisted of a complete redesign of the existing platform, whose aging design required a genuine visual and ergonomic update. The main challenge was to significantly improve the user experience (UX) and interface (UI) in order to modernize the academy’s image and actively support the growth of this strategic business branch for Eskimoz.
From a technical standpoint, the site was entirely rebuilt on WordPress with a custom approach, including the creation of a tailor-made theme and the development of custom Gutenberg blocks.
This architecture not only provides future learners with a smooth and engaging journey, but also gives Eskimoz’s teams complete flexibility in managing and laying out content on a daily basis.
Project scope:
Gutenberg editor
Content integration (20+)
CRM integration
