Le Coam ●
lecoam.eu
About Le Coam
Le COAM is a leading school in France for oenology training and wine tasting.
Founded in 2006, it offers more than 500 courses every year and has satisfied more than 62,000 customers with a satisfaction rate of 99.3%.
Le COAM offers certification programs, oenology courses, a remote tasting club, events for professionals, and gift packages.
Their exclusive methodology turns learning about wine into a unique and engaging experience, accessible to all levels. The instructors, certified by the Wine and Spirit Education Trust, teach both in person and remotely via an innovative digital campus.
Le COAM is also known for its podcast “Le Vin Pas à Pas”.
Project summary:
Le Coam had a major online platform for offering courses, training programs, and events, but its design was no longer aligned with the evolution of its various services.
The site was redesigned using the Elementor page builder.
The focus was placed on UI/UX to streamline the visitor journey and improve the conversion rate for registrations for the training programs offered in the various cities.
Project scope:
