About MezzaGrowth

Mezza is a platform dedicated to restaurants that combines financing and customer acquisition. The core principle: Mezza purchases meal credits from restaurants in advance, immediately injecting cash into their business without a bank loan, without giving up equity, and with no fees. It is an alternative financing model, similar to “revenue-based financing,” but applied to the restaurant industry.

These meal credits are then resold to the Mezza member community via a mobile app, with a bonus to encourage them to spend more. Members pay directly in the dining room via a wallet integrated into the app, seamlessly for the teams on site. The restaurant therefore receives customer traffic without having to manage a marketing campaign or a complex reservation system.

Unlike platforms such as TheFork that rely on discounts, Mezza promotes a “brand-first” approach: tables are filled at full price, without conditioning customers to wait for promotions. The partner establishments visible on the site are mostly high-end venues, which confirms this premium positioning. In short, Mezza positions itself as a cash flow tool and an acquisition lever, all without debt or dilution.

mezza desktop mobile

Project summary:

MezzaGrowth had a website with an unsuitable design, a heavy structure using the Elementor page builder, and limited SEO optimizations.

The site was rebuilt using WordPress’s native editor, Gutenberg, with a lightweight custom theme using only elements provided by WordPress.

The design was completely reworked to streamline the visitor journey and improve the conversion rate for contact requests, while showcasing SaaS-focused branding.

mezza desktop

Project scope:

security

Gutenberg editor

updates

Content migration

theme plugin configuration

Complex contact form

mezzagrowth desktop

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