Prepalto ●
prepalto.com
About Prepalto
Prepalto is a training organization specializing in preparation for post-baccalaureate entrance exams for high school students. The site offers specific support programs designed to help students gain admission to highly selective higher education tracks.
Their preparation programs cover access to engineering schools (Puissance Alpha, Avenir, Advance, GEIPI exams), business schools (Sésame, Accès exams), Sciences Po and the IEPs, as well as early preparation starting in high school for health and medical studies (PASS / LAS).
The site’s teaching approach stands out through 100% in-person instruction, delivered in more than 40 cities across France. To ensure personalized support, classes are held in small groups of 10 to 15 students. To adapt to the pace of high school students, Prepalto offers two learning formats: 5-day intensive courses during school holidays, and regular classes held two Saturdays per month from October to April.
Project summary:
The creation of the website was a direct continuation of the nationwide rollout of Prepalto preparatory classes. The main challenge of this digital platform was to design a true customer acquisition engine capable of supporting the opening of campuses in more than 40 cities across France.
To achieve this, the project scope included a large-scale SEO strategy, essential for establishing the brand on highly competitive local and national search queries (engineering entrance exams, business schools, Sciences Po, healthcare).
The site’s technical architecture, internal linking, and content were therefore specifically optimized for lead generation: the goal was to capture qualified organic traffic and then effectively convert these visitors into prospects through user journeys focused on getting in touch and registering for open days.
Project scope:
Gutenberg editor
Content integration (200+)
CRM integration
