Prepalto ^●

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Rating: 5

prepalto.com

About Prepalto

Prepalto is a training organization specializing in preparing high school students for post-baccalaureate entrance exams. The website offers specific support programs designed to help students gain admission to highly selective higher education programs.
Their preparations cover access to engineering schools (Puissance Alpha, Avenir, Advance, GEIPI competitions), business schools (Sésame, Accès competitions), Sciences Po and IEPs, as well as early preparation from high school for health and medical studies (PASS / LAS).

The site's pedagogy is distinguished by its teaching 100% in person, dispensed in more than 40 cities across FranceTo ensure personalized attention, classes are held in small groups of 10 to 15 students. To accommodate the pace of high school students, Prepalto offers two learning options: intensive 5-day courses during school holidays, and regular classes held two Saturdays a month from October to April.

Project summary:

The creation of the website was a direct continuation of the nationwide rollout of Prepalto preparatory classes. The main objective of this digital platform was to design a truly customer acquisition engine capable of supporting the opening of campuses in more than 40 cities in France.

To achieve this, the scope the project incorporated a large-scale SEO strategy, essential to establish the brand on highly competitive local and national search queries (engineering competitions, business schools, Sciences Po, health).

The technical architecture, the site's structure, and its content have thus been specifically optimized for the lead generation The aim was to capture qualified organic traffic and then efficiently convert these visitors into prospects, via user journeys geared towards making contact and registering for open days.