The Coam ^●

lecoam.eu

About Le Coam

COAM is a leading school in France for training in oenology and wine tasting.
Founded in 2006, it offers more than 500 courses each year and has satisfied more than 62,000 customers with a satisfaction rate of 99,3%.

COAM offers certification training, oenology courses, a remote tasting club, events for professionals, and gift packages.

Their exclusive methodology transforms wine learning into a unique and engaging experience, accessible to all levels. The instructors, accredited by the Wine and Spirit Education Trust, teach both in person and remotely via an innovative digital campus.

COAM is also known for its podcast “Le Vin Pas à Pas”.

Project summary:

Coam had a large online platform to offer courses, training and events, but its design was no longer in line with the evolution of the different services.

The site was rebuilt using the Elementor page builder.

Emphasis was placed on UI/UX to facilitate the visitor journey and the conversion rate of registrations for training courses offered in different cities.